"TsariTza" Brand Founder
Evgenia Lorcy
Evgenia Gvozdetskaya - Lorcy, was Born in Russia.
She pursued a modeling career in New-York, Los Angeles and Milan, and became a “GUESS" model, being the face for their Home collection.
Through her travels and work with different designers Evgenia got exposed to the world of high fashion, which inspired her to become one day a designer as well.
From show to show, the brand "Ev & EL" developed into a fashion and media buzz, which led to dressing celebrities such as Mariah Carrey, Prince, Drew Barrymore, Ether Locklear; and socialites such as Jocelyn Wildenstein, Ivana Trump and Ivanka Trump, who started her modeling career by
walking her first fashion runway show for Ev & EL.
In 1996, after four successful seasons with "Ev & EL", Evgenia and Elena won the Fashion Venus award, as the Best Upcoming Designers of the year, in NY.
By this time the demand for the brand was exponential, and their distribution went from their Soho boutique, to Nordstrom, Sachs, and else…
Due to the fast growing success, the two designers broke up in 1998, after four successful years of partnership.
Staying true to her passion for fashion, Evgenia then launched on her own this time a new brand under the name ”Evgenia Gvozdetsky”, still in NY, and followed the CFDA fashion calendar during the next three seasons. Her experience and knowledge in craftsmanship and design developed over the years and her creations went from “prêt-à-porter” to “couture” quality and look. Evgenia continued to dress New York Socialites and work with some of the famous model (who worked for cloths only), such as Jasmine Guinness, Georgina Robertson, Ivanka Trump, Carmen Electra and Adriana Lima who also did her first runway show for Evgenia’s new label.
In 1999 a group of French financiers, who wanted to bring back "Ev& EL" label, re-united Evgenia and Elena, to develop the brand from Paris, and adapt the fashion shows schedule to the Paris fashion calendar.
For Evgenia it was another dream come true to work in the city of fashion, using the most beautiful fabrics and refined craftsmanship in the world. The design team was established in an 18th century Chateau outside of Paris, where Evgenia had limitless inspirational and creative possibilities for the future collections.
The success came back again during the next three seasons, and “Ev & EL” became part of the “Syndicat de la Couture”, and created on order “couture” dresses for the French high society, European and Middle Eastern Royals and elite. “Ev& EL” also did the official fashion show at the “Cannes film festival”.
The development in France and in the US was progressing greatly, until the unfortunate 09-11-2001, after which most of the American stores had to postpone and cancel their orders. This is when the company’s financial partners considered repositioning their involvement with the company, which finally got closed a year later.
In the following years, she became involved in Charity work by being on the board of Directors, organizing events and raising funds, for the “Christopher Reeves foundation”.
After having a few years of a break from fashion, while living in between the USA, France, and Dubai, Evgenia has created her new brand called “TsariTza” in 2010.
By being exposed to Europe’s culture and history, Evgenia was inspired to capture the ancient European Regal female style (Queens) and interpret it into a modern look of luxury accessory line called “TsariTza”.(female Tsar)
The company is operating in Los Angeles, California, where Evgenia lives with her family.
"TsariTza" Brand Founder
Evgenia Lorcy
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